A year ago, I teamed up with my co-founder, Gummi Hafsteinsson, to found Emu. Our mission: make technology into the labor-saving device we always meant it to be, by building a smart, contextual assistant into everyday tasks. We started with texting, and launched Emu for Android last month. An iPhone version is just around the corner. Though our story is still being written, we’re pysched to start telling it.
When we first created Emu, we didn’t set out to build a messaging app. Our passion is both simpler and broader: creating products that simplify people’s lives. And for the past decade or so we’ve been convinced the answer lies in a marriage between great user experience and really smart technology. That’s why we’re so excited about Emu: both of us are product people, but Gummi’s background is steeped in machine learning and natural language processing, while Dave’s is in UX and design.
How do you simplify through technology? Take daily tasks; analyze and understand them; and reduce the effort required to complete them. (Maybe add some beauty and delight along the way.) We succeed, not when you’re mesmerized by our app, but when you can put your phone away two minutes sooner and get back to your life. Or when you feel more organized and in control because our product helped you get there.